Lane 01 — Demand

A calendar full of homeowners who are expecting your rep.

No ads and no lead list. We build a list of homeowners who should be replacing what you sell, a person on our team calls every one of them, and only the ones who clear a written standard reach your calendar.

Book a free audit See how it runs

The problem

A lead is a phone number. Somebody still has to do the hard part.

Lead vendors sell you the moment a homeowner filled in a form, which is the cheapest part of the process and the least useful. Everything that decides whether that form becomes revenue happens afterwards: calling it fast, finding out whether the person owns the house, whether they can afford the job, whether they are actually going to be home. That work lands on your sales team, who are the most expensive people in the building to have dialling.

Your reps spend more of the week driving and dialling than sitting in front of homeowners.

The same lead was sold to three of your competitors, and the homeowner has stopped answering.

Half the appointments on the board are renters, tyre-kickers, or someone's adult child.

Nobody can tell you what a booked appointment actually cost you, because the denominator keeps moving.

How it runs

How a homeowner gets onto your calendar.

We build the list, not buy it

Property records filtered to your service area and to the thing you sell — roof age, equipment age, housing stock, storm history. These are homeowners who should be replacing something, not people who clicked an ad at midnight. Nobody else has bought this list, because it is not for sale.

A person calls them

Not a dialler leaving voicemails and not a chatbot. Someone on our team who knows the trade calls, has a conversation, and either finds a real reason to talk or moves on. Most of the list is a no, and that is the point — you are paying us to absorb the noes.

Four things get confirmed, in writing

They own the property. They are inside your service area. They have a budget and a timeline. And they have agreed to a specific time with your rep. All four, or it does not count against your package and you are not billed for it.

It lands in your calendar, not a spreadsheet

The appointment goes into the calendar your team already opens every morning, with the context attached — what the homeowner said, what they think is wrong, whether there is a claim involved. Your rep reads it in the truck.

We chase the no-shows ourselves

Somebody will forget. When they do, we rebook them — not your office manager, and not at your cost. A booked appointment nobody kept is not a result, so we do not count it as one.

What you get

Qualified appointments on your calendar, to the written standard
A homeowner list built and filtered for your area and trade
Every homeowner called and qualified by a person
Full context attached to each appointment, in your CRM
No-shows rebooked at no charge
Weekly numbers: booked, sat, and what came off them

What we need from you

A calendar we can book into, and the name of the person who actually sits with homeowners.
Your service area, drawn honestly — the radius you will genuinely drive, not the one on your website.
What you sell and what you will not: retail only, insurance only, or both with a flag on each.
A rep who will be there. The fastest way to waste this is to book meetings nobody attends.

Proof

Five roofs signed off a $5,000 package

Liebler bought one package to find out whether paid demand could fill a calendar without burning the budget on people who were never going to buy. Fourteen appointments, thirteen kept, five roofs signed.

Roofs signed

Appointments booked

93%

Appointments kept

$2.33

Gross profit per $1 invested

Read the Liebler Roofing case

Run your own numbers

Don't take our word for it. Take yours.

Move the sliders to your close rate, your average job, your margin. The model runs against the Standard package — twelve qualified appointments a month at $5,000, plus a share of up to 10% on the backend revenue we help produce.

Months on the program3

One cycle equals one month of appointments.

112

Your close rate on a sit30%

What your reps close when they're in front of a qualified homeowner.

5%100%

Average job value$18,000

Your typical contract on a full replacement.

$6,000$45,000

Your gross margin35%

Revenue left after materials, labor and crew cost.

5%100%

Appointments per month: 12
Package price per month: $5,000
Backend revenue share: UP TO 10%
No-shows rebooked: NO CHARGE

Net gross profit after Stratify

$33,600

Over 3 months · 36 appointments · 11 jobs closed

Appointments delivered: 36
Jobs closed: 11
Contract revenue produced: $194,400
Your gross profit on that revenue: $68,040
Package cost: −$15,000
Backend share (up to 10%): −$19,440
Return per $1 invested: $1.98

You cover the entire investment at 4 closed jobs. Everything after that is margin.

This is a projection built entirely from numbers you entered, not a forecast and not a promise. We guarantee appointment volume and the qualification standard. We do not guarantee close rates or installs — what happens in the living room depends on your pitch, your pricing and your reps.

The backend share is calculated on collected contract revenue from appointments we set. Where a backend share applies it is agreed in writing before work starts, and the rate is on your agreement. Gross profit uses the margin you entered and does not include your overhead, sales commissions, or financing costs.

Commercials

You pay for appointments, not activity.

Packages are priced per qualified appointment and published on the pricing page — $2,500 for six, $5,000 for twelve. On some engagements we also take a share of up to 10% of collected contract revenue from appointments we set, agreed in writing before anything starts. There is no retainer for reports.

See published pricing

Questions

Before you ask us on a call.

How is this different from buying leads?

A lead is a phone number. An appointment is a meeting a human has already confirmed. The work between those two things — calling, qualifying, handling the first objection, agreeing a time — is what decides whether the money was worth spending, and it is exactly the part lead vendors leave to your sales team. We do that part, and we do not sell the same homeowner to your competitor.

How fast does the first appointment land?

Five to seven days from the onboarding call. The list takes a few days to build, then dialling starts and the first confirmed appointment usually lands inside that first week. Working through the rest of the package typically runs six to eight weeks, though a package can be cleared in the first week — that depends on the volume you bought and how your market responds. Keeping that pace steady is on us, not you.

What if the homeowner does not show up?

We rebook them, at no charge, and it does not count against your package. That is not generosity — a booked appointment nobody kept is not a result, and pretending otherwise would let us bill you for a number that means nothing.

Can you book into the CRM we already use?

Yes. We work in GoHighLevel, JobNimbus and AccuLynx, and we book into the calendar your team already opens. If your CRM is the thing making appointments fall through the floor we will say so and quote the fix separately, but we will not force a migration before we start booking.

What size company is this for?

Roofing and HVAC contractors doing roughly $1M to $20M. Below that the volume usually outruns the crew and you end up paying for meetings you cannot service. Above it you generally need something built rather than bought, which is what the systems work is for.

Free 30-minute audit

Bring us a market and we'll tell you what it will book.

Thirty minutes on your service area, your close rate and what you are paying for demand today. If the volume will not carry a crew, we will tell you that instead of selling you a package.

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Rehash & reactivation

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